We all love dive stickers, admit it. This is top-of-the-line type stuff. The stickers are made of heavier gauge vinyl(?), and come off the backing easily, with hearty stick. I've applied several to various places, including my vehicle's back window, hard gear cases, side of my save-a-dive kit container and to the racks where all the diver gear is stored. The nice materials have held up through it all. No peeling, fading or loss of adhesion. I originally bought 4 or 5 and have since used them all, I will be ordering more as soon as they're back in stock.